About the project
It is a highly specialized dental training center located in Madrid, Spain. It specializes in courses and postgraduate programs with hands-on practice on real patients."
Scope: Brand mark & social media system (Client handled deployment)
Instituto IESO
Design / Branding
Context
A well-established Argentine retailer with physical stores and a stellar local reputation. Yet its online sales lag behind, lacking the investment and momentum seen in its offline growth over recent years.
Redesign
Logotype
Fonts
The fusion of:
Book (Education/Training) + 3D Form (New Knowledge, Technology, Future)
This hybrid icon represents our commitment to evolving traditional learning through innovation.
Brand symbol construction
Social media
Three key takeaways from the rebranding
Simplified & intuitive user journey
Streamlined purchasing process with an integrated chat feature and clear category tiering for faster navigation.
Focus on local presence
Prominent visibility of trust signals (safe shopping, warranties, local business) to reduce purchase hesitation.
Seamless omnichannel experience
Unified customer assistance across WhatsApp, store, website, and social media for consistent support.
