Context

A well-established Argentine retailer with physical stores and a stellar local reputation. Yet its online sales lag behind, lacking the investment and momentum seen in its offline growth over recent years.

Proposal

Rebranding, adopting the company’s legal name as the new identity.

Website and social media redesign, with refreshed content and a modernized user experience.

Streamlined checkout process, prioritizing speed and simplicity to boost conversions.

Live chat implementation, combining human expert support and chatbots to enhance customer engagement.

Upgraded technical support, offering monthly subscription plans with elevated visibility across the digital ecosystem.

Redesign

Typography and color

Given the name change, a new brand symbol was inevitable, along with the slogan 'We Are Local.' - Somos Locales.

Logotype

Categories

Were visually tiered for rapid identification.


Support

Featured prominently in the main module, visually balanced with the brand identity.

Home

Shipping

Important local shipping details were given prominence.


Trust indicators

Key customer concerns were made more visible throughout the experience:

• Safe Shopping

• Manufacturer Warranties

• Local Business

Product page

"We're here for you"

With Martín as the face of the company, we provide personalized assistance - from helping you choose the perfect laptop to answering all your tech questions.


Omnichannel

Customers can reach out through multiple channels while enjoying a seamless, integrated experience. WhatsApp / Store / Website / Messenger / Social Media

Labeling

Featuring relevant technical information.


Clarity

Two-tiered readability – a summarized highlight description alongside detailed technical specifications.

Three key takeaways from the rebranding

Simplified & intuitive user journey
Streamlined purchasing process with an integrated chat feature and clear category tiering for faster navigation.

Focus on local presence
Prominent visibility of trust signals (safe shopping, warranties, local business) to reduce purchase hesitation.

Seamless omnichannel experience
Unified customer assistance across WhatsApp, store, website, and social media for consistent support.

Next project

Previous project

The rebrand prioritizes clarity, trust, and convenience—transforming a technical purchase into a guided, reassuring experience.

Let’s work together 👨🏼‍💻